Google indexes the mobile version of your pages. Content removed from the mobile layout may not be seen at all.
Mobile-first indexing: what it means, and the mobile/desktop differences that cause problems.
seogenz.com/articles/mobile-first-indexing-what-it-means-for...
Still running a separate m. site anywhere?
#TechnicalSEO
Welcome to SEOgenz 👋
The social network for SEO professionals. Connect with SEO experts, share knowledge, discover businesses and tools, and find opportunities.
SEOgenz is a network for professionals, not a link scheme. We never sell or promise backlinks, rankings or traffic.
Post options
Internal links are one of the few parts of SEO entirely under your control.
Why they matter, how to choose anchor text, and a simple process for linking the pages you most want found.
seogenz.com/articles/internal-linking-how-to-help-people-and...
How do you find orphan pages on big sites?
#OnPageSEO
seogenz.com
Internal linking: help people and search engines find your best pages
Why internal links matter, how to choose anchor text, and a simple process for linking the pages you most want found.
Why they matter, how to choose anchor text, and a simple process for linking the pages you most want found.
seogenz.com/articles/internal-linking-how-to-help-people-and...
How do you find orphan pages on big sites?
#OnPageSEO
Post options
Core Web Vitals pass at the 75th percentile of real visits: LCP 2.5s or less, INP 200ms or less, CLS 0.1 or less.
What each metric measures, where to find your field data, and the fixes that usually work.
seogenz.com/articles/core-web-vitals-explained-lcp-inp-and-c...
Which metric gives you the most trouble?
#TechnicalSEO
seogenz.com
Core Web Vitals explained: LCP, INP and CLS
What each Core Web Vital measures, the thresholds Google uses, where to find your real numbers, and what usually fixes them.
What each metric measures, where to find your field data, and the fixes that usually work.
seogenz.com/articles/core-web-vitals-explained-lcp-inp-and-c...
Which metric gives you the most trouble?
#TechnicalSEO
Post options
Images loaded only as CSS backgrounds are not indexed as images. Use an img element with a src.
Image SEO: alt text, file names, formats, sizes and lazy loading done right.
seogenz.com/articles/image-seo-alt-text-file-names-formats-a...
What is your rule for alt text?
#OnPageSEO
seogenz.com
Image SEO: alt text, file names, formats and image search
How search engines understand images, what to write in alt text, which formats and sizes to use, and how to make images load fast.
Image SEO: alt text, file names, formats, sizes and lazy loading done right.
seogenz.com/articles/image-seo-alt-text-file-names-formats-a...
What is your rule for alt text?
#OnPageSEO
Post options
Hiring an SEO agency? Ask how they get links. Good answers involve content, PR and relationships; buying links is against Google's spam policies.
Six questions to ask before you sign, and the warning signs to walk away from.
seogenz.com/articles/how-to-choose-an-seo-agency-questions-t...
What question do you wish clients asked you?
#Agency
seogenz.com
How to choose an SEO agency: questions to ask before you hire
What to ask an SEO agency or consultant before you sign, the answers worth hearing, and the warning signs to walk away from.
Six questions to ask before you sign, and the warning signs to walk away from.
seogenz.com/articles/how-to-choose-an-seo-agency-questions-t...
What question do you wish clients asked you?
#Agency
Post options
For businesses that serve a local area, the Business Profile comes before almost anything else.
A starter guide to local SEO for service businesses: categories, reviews, consistent details, useful location pages and local links, plus what gets profiles suspended.
seogenz.com/articles/local-seo-for-service-businesses-a-star...
Working on local SEO for clients? What moved the needle most?
#LocalSEO
seogenz.com
Local SEO for service businesses: a starter guide
Business Profile, categories, reviews, location pages and local links: what matters for plumbers, clinics, consultants and other businesses that serve an area.
A starter guide to local SEO for service businesses: categories, reviews, consistent details, useful location pages and local links, plus what gets profiles suspended.
seogenz.com/articles/local-seo-for-service-businesses-a-star...
Working on local SEO for clients? What moved the needle most?
#LocalSEO
Post options
Anyone can claim to be Googlebot in the user agent. Verify with a reverse DNS lookup before trusting your log data.
Log file analysis for SEO: what server logs tell you about real crawling.
seogenz.com/articles/log-file-analysis-for-seo-what-server-l...
What did your logs reveal that no tool showed?
#TechnicalSEO
seogenz.com
Log file analysis for SEO: what server logs tell you
What server logs show about how search engines really crawl your site, how to verify genuine Googlebot visits, and which questions logs answer best.
Log file analysis for SEO: what server logs tell you about real crawling.
seogenz.com/articles/log-file-analysis-for-seo-what-server-l...
What did your logs reveal that no tool showed?
#TechnicalSEO
Post options
A classic launch mistake: a staging Disallow or noindex left on the live site.
A technical checklist for new sites, before launch, on launch day, in the first week and in the first month.
seogenz.com/articles/a-technical-seo-checklist-for-new-sites
What is on your launch checklist that is not on ours?
#TechnicalSEO
seogenz.com
A technical SEO checklist for new sites
The technical basics to check before and just after a new site goes live, in the order that prevents the most common launch problems.
A technical checklist for new sites, before launch, on launch day, in the first week and in the first month.
seogenz.com/articles/a-technical-seo-checklist-for-new-sites
What is on your launch checklist that is not on ours?
#TechnicalSEO
Post options
You can do a surprising amount of SEO without paying for anything.
A free toolkit for most small and medium sites, from Search Console and Bing Webmaster Tools to the free tiers of the big crawlers, and where paid tools start to earn their price.
seogenz.com/articles/the-best-free-seo-tools-and-what-each-i...
Which free tool would you never give up?
#SEOTools
seogenz.com
The best free SEO tools, and what each is actually good for
Search Console, Bing Webmaster Tools, PageSpeed Insights and the free tiers of the big crawlers and suites: a practical free toolkit for most sites.
A free toolkit for most small and medium sites, from Search Console and Bing Webmaster Tools to the free tiers of the big crawlers, and where paid tools start to earn their price.
seogenz.com/articles/the-best-free-seo-tools-and-what-each-i...
Which free tool would you never give up?
#SEOTools
Post options
Google says local results depend mainly on relevance, distance and prominence. Citations are part of prominence, not a lever you can pull endlessly.
Local citations and NAP consistency: what still matters.
seogenz.com/articles/local-citations-and-nap-consistency-wha...
Which directories still matter in your country?
#LocalSEO
seogenz.com
Local citations and NAP consistency: what still matters
What local citations are, why consistent business details still matter for local search, and how to audit and fix them without wasting time.
Local citations and NAP consistency: what still matters.
seogenz.com/articles/local-citations-and-nap-consistency-wha...
Which directories still matter in your country?
#LocalSEO
Post options
A personal brand is what people say about you when you are not in the room.
"Talk to her about migrations" is easier to pass on than "she does SEO". How to make that sentence specific, and make sure the right people hear it.
seogenz.com/articles/building-a-personal-brand-as-an-seo-con...
Who in SEO has built a personal brand well, and why?
#PersonalBrand #Freelancing
seogenz.com
Building a personal brand as an SEO consultant
A personal brand is what people say about you when you are not there. How to make it specific, visible and easy to recommend.
"Talk to her about migrations" is easier to pass on than "she does SEO". How to make that sentence specific, and make sure the right people hear it.
seogenz.com/articles/building-a-personal-brand-as-an-seo-con...
Who in SEO has built a personal brand well, and why?
#PersonalBrand #Freelancing
Post options
Journalists need expert comment every day, often at short notice.
How to become an SEO source they come back to: answer the actual question, lead with something quotable, and say who you are in one line.
seogenz.com/articles/how-to-get-quoted-as-an-seo-expert
Have you been quoted somewhere that brought you work?
#DigitalPR #PersonalBrand
seogenz.com
How to get quoted as an SEO expert
Journalists and writers need expert comment every day. How to become a source they come back to, and what makes a quote usable.
How to become an SEO source they come back to: answer the actual question, lead with something quotable, and say who you are in one line.
seogenz.com/articles/how-to-get-quoted-as-an-seo-expert
Have you been quoted somewhere that brought you work?
#DigitalPR #PersonalBrand
Post options
Refreshing a page that is slowly losing traffic is often faster than writing a new one.
Content decay: how to find decaying pages in Search Console, and when to update, merge or remove them.
seogenz.com/articles/content-decay-how-to-find-and-refresh-p...
How often do you review old content?
#ContentStrategy
seogenz.com
Content decay: how to find and refresh pages that are losing traffic
Why good pages lose search traffic over time, how to spot decay early in Search Console, and when to update, merge or remove a page.
Content decay: how to find decaying pages in Search Console, and when to update, merge or remove them.
seogenz.com/articles/content-decay-how-to-find-and-refresh-p...
How often do you review old content?
#ContentStrategy
Post options
Domain Authority, Domain Rating and Authority Score are estimates made by SEO tool companies. Google has said it does not use them.
What they are good for, what they are not, and what actually builds authority:
seogenz.com/articles/domain-authority-explained-what-it-is-a...
How do you explain these scores to clients?
#SEOMetrics
seogenz.com
Domain Authority explained: what it is and what it is not
Domain Authority, Domain Rating and Authority Score are third-party estimates, not Google metrics. How to use them sensibly, and what actually builds authority.
What they are good for, what they are not, and what actually builds authority:
seogenz.com/articles/domain-authority-explained-what-it-is-a...
How do you explain these scores to clients?
#SEOMetrics
Post options
Thin pages are not only short pages.
A long page that repeats what a hundred other pages already say can be thinner than a short page with information nobody else has. Word count is a symptom people measure because it is easy, not the thing that matters.
How do you explain this to clients who ask for "2,000-word articles"?
#ContentStrategy
A long page that repeats what a hundred other pages already say can be thinner than a short page with information nobody else has. Word count is a symptom people measure because it is easy, not the thing that matters.
How do you explain this to clients who ask for "2,000-word articles"?
#ContentStrategy